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Posts by Fiona McCarthy

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About Fiona McCarthy
Fiona McCarthy is a digital marketing strategist with over a decade of experience in mobile user acquisition. Based in Dublin, she combines her passion for technology and storytelling to help brands connect with their audiences through innovative campaigns. When she's not analyzing data or crafting strategies, Fiona enjoys exploring Ireland's scenic landscapes and sharing her adventures on social media.
Posted inMobile User Acquisition Campaigns: Target Audience Identification

A/B Testing: Audience Segments, Optimization and ROI Maximization

A/B testing is a powerful tool for e-commerce businesses aiming to maximize ROI by comparing different versions of web pages or marketing materials. By effectively segmenting audiences and tailoring strategies…
Posted by Fiona McCarthy 04/11/2025
Mobile User Acquisition Campaigns: Ad Formats and Goals
Posted inMobile User Acquisition Campaigns: Creative Ad Development

Mobile User Acquisition Campaigns: Ad Formats and Goals

Mobile user acquisition campaigns are crucial for driving app downloads and engagement, utilizing various ad formats such as display, video, native, social media, and in-app ads. Each format serves distinct…
Posted by Fiona McCarthy 04/11/2025
The Importance of Tracking Ad Spend Efficiency in Mobile Campaigns
Posted inMobile User Acquisition Campaigns: Budgeting and Cost Management

The Importance of Tracking Ad Spend Efficiency in Mobile Campaigns

Tracking ad spend efficiency is essential for optimizing mobile campaign performance, enabling marketers to evaluate return on investment (ROI) and fine-tune their budgets. By monitoring key metrics such as Cost…
Posted by Fiona McCarthy 04/11/2025
Benchmarking Mobile Acquisition: Metrics, Standards and Performance
Posted inMobile User Acquisition Campaigns: Performance Tracking and Analytics

Benchmarking Mobile Acquisition: Metrics, Standards and Performance

Benchmarking mobile acquisition is essential for businesses aiming to optimize their marketing strategies and maximize returns. Key metrics such as Customer Acquisition Cost (CAC), Return on Advertising Spend (ROAS), and…
Posted by Fiona McCarthy 04/11/2025
Influencer Marketing: Impact, Strategies and Audience Reach
Posted inMobile User Acquisition Campaigns: Channel Selection

Influencer Marketing: Impact, Strategies and Audience Reach

Influencer marketing has emerged as a powerful tool for brands, significantly enhancing e-commerce sales by tapping into the trust and reach of social media personalities. By aligning with the right…
Posted by Fiona McCarthy 03/11/2025
Understanding Cost-Per-Install Metrics for Mobile Advertising
Posted inMobile User Acquisition Campaigns: Budgeting and Cost Management

Understanding Cost-Per-Install Metrics for Mobile Advertising

Understanding Cost-Per-Install (CPI) metrics is crucial for optimizing mobile advertising strategies, as it reveals the effectiveness of ad campaigns in generating app installations. By analyzing CPI, advertisers can make informed…
Posted by Fiona McCarthy 03/11/2025
Conversion Tracking: Setup, Tools and Best Practices
Posted inMobile User Acquisition Campaigns: Performance Tracking and Analytics

Conversion Tracking: Setup, Tools and Best Practices

Conversion tracking is essential for e-commerce businesses to monitor customer actions like purchases and sign-ups, enabling them to assess the effectiveness of their marketing strategies. Utilizing tools such as Google…
Posted by Fiona McCarthy 03/11/2025
Budgeting for Seasonal Campaigns: Timing Your Mobile Marketing Spend
Posted inMobile User Acquisition Campaigns: Budgeting and Cost Management

Budgeting for Seasonal Campaigns: Timing Your Mobile Marketing Spend

Budgeting for seasonal mobile marketing campaigns requires a strategic approach to fund allocation, taking into account specific goals and historical performance data. By timing campaigns to coincide with peak shopping…
Posted by Fiona McCarthy 02/11/2025
Advertising Standards: Compliance, Best Practices and Ethical Considerations
Posted inMobile User Acquisition Campaigns: Compliance and Best Practices

Advertising Standards: Compliance, Best Practices and Ethical Considerations

Advertising standards play a crucial role in maintaining truthfulness and fairness in marketing practices. In the United States, compliance is primarily governed by federal and state regulations, with oversight from…
Posted by Fiona McCarthy 28/10/2025
Analytics Tools: Measurement, Insights and Optimization
Posted inMobile User Acquisition Campaigns: Performance Tracking and Analytics

Analytics Tools: Measurement, Insights and Optimization

Analytics tools are essential for e-commerce businesses, enabling them to track performance, understand customer behavior, and optimize marketing strategies. By measuring website performance through data analysis, these tools provide valuable…
Posted by Fiona McCarthy 28/10/2025

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