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Posts by Fiona McCarthy

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About Fiona McCarthy
Fiona McCarthy is a digital marketing strategist with over a decade of experience in mobile user acquisition. Based in Dublin, she combines her passion for technology and storytelling to help brands connect with their audiences through innovative campaigns. When she's not analyzing data or crafting strategies, Fiona enjoys exploring Ireland's scenic landscapes and sharing her adventures on social media.
Social Media Platforms: Comparison, Features and User Engagement
Posted inMobile User Acquisition Campaigns: Channel Selection

Social Media Platforms: Comparison, Features and User Engagement

Social media platforms play a crucial role in e-commerce, each offering distinct features that cater to different audiences and marketing strategies. Understanding the variations in user engagement and the specific…
Posted by Fiona McCarthy 23/10/2025
User Personas: Creation, Application and Marketing Effectiveness
Posted inMobile User Acquisition Campaigns: Target Audience Identification

User Personas: Creation, Application and Marketing Effectiveness

User personas are essential tools in e-commerce, serving as semi-fictional representations of ideal customers based on data and insights. By understanding the characteristics, needs, and behaviors of these personas, businesses…
Posted by Fiona McCarthy 08/10/2025

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